Keratin, botox and hair reconstruction: a professional guide for salons

Keratin treatments, hair botox and reconstruction have become essential in the modern salon. They repair damaged hair, add shine and make hair easier to manage. In this guide you will read what the treatments do and what to look out for as a professional.

Keratin, botox and reconstruction: what is the difference?

Keratin treatments replenish the hair with keratin and make it smooth and glossy. Hair botox is not real botox but an intensive treatment that nourishes and fills the hair from within. Reconstruction focuses on repairing the internal hair structure after chemical processes such as colouring or lightening.

Which treatment, and when?

• Frizzy, dry hair: a keratin treatment for smoothness and shine.
• Dull, lifeless hair: hair botox for nourishment and bounce.
• Damaged after colouring or bleaching: reconstruction to repair the structure.

Professional results with the right products

A great result starts with professional products and the right technique. With Fleuria Benelux you work with quality products and receive technical support and training through the Fleuria Academy, led by our technical director.

Want to take your treatments to the next level? Request access to our B2B portal and discover the complete range for salons.